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What’s Nu Opens in Davis Square

With the colder months on our heels, flea markets are dropping like flies. It’s time to start thinking about where the heck we’ll discover a bunch of local designers! Thankfully, What’s Nü is new-that’s-what to Davis Square. The shop just opened last week, and is located on Holland Street right near Dave’s Fresh Pasta (in the old Suneri space).

Former Suneri employee Lena Gorczyca recently claimed the space with the hopes of showcasing local designers along with her own contemporary line, AlenA. With an emphasis on eco-friendly and American-made, and a de-emphasis on polyester, What’s Nü hits upon clothing, bags, jewelry, and accessories for women (with a growing men’s section).

Ask Lena to take you around the shop, where she’ll go designer by designer. There’s jewelry from recycled t-shirts by TeePearls (Catherine Maldonado of Medford, MA) and neckties with vespa and umbrella prints by Jegman (Jason Eli Glover of Somerville, MA), along with a single locked glass case of “expensive” jewelry. I admit, when Lena said that word (with a genuine, if bashful smile), unlocked the glass case for me, and I saw price tags at $45-$200, it warmed my soul. About 70% of the shop is under $100.

I was particularly drawn to the reclaimed cashmere sweaters (v-neck, crewneck, and cardigan) by Re-Awakened and grabbed one with an embroidered fox on it for myself ($68). I couldn’t help but think my new purchase would go for $268 at Anthropologie. ‘Cause it would.

What's Nü Davis Square

Clothing rack of independent designers at What's Nu

Independent designer leather bags at What's Nu

Window display and clothing rack at What's Nu

Note to local independent designers: If you’re interested in having your pieces displayed at What’s Nü, fill out their application form! They’d love to hear from you.

What’s Nu
67 Holland St. (see on map)
Somerville, MA 02144
Price Point: $-$$
Related to:  
Filed under Store Openings.


  1. Posted October 25, 2012 at 10:54 pm | Permalink

    This is Nancy from Re:awakened. I am so thrilled you loved my line! The fox is a new favorite. I’m so excited to be selling at What’s Nu, and will be bringing more cashmere very soon :-)

    • Posted October 26, 2012 at 10:16 am | Permalink

      Hi Nancy! I loved them all, and the embroidery is such a sweet touch. Can’t wait to wear my cardigan as it gets colder out!

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