With the colder months on our heels, flea markets are dropping like flies. It’s time to start thinking about where the heck we’ll discover a bunch of local designers! Thankfully, What’s Nü is-nü-that’s-what to Davis Square. The shop just opened last week, and is located on Holland Street right near Dave’s Fresh Pasta (in the old Suneri space).
Former Suneri employee Lena Gorczyca recently claimed the space with the hopes of showcasing local designers along with her own contemporary line, AlenA. With an emphasis on eco-friendly and American-made, and a de-emphasis on polyester, What’s Nü hits upon clothing, bags, jewelry, and accessories for women (with a growing men’s section).
Ask Lena to take you around the shop, where she’ll go designer by designer. There’s jewelry from recycled t-shirts by TeePearls (Catherine Maldonado of Medford, MA) and neckties with vespa and umbrella prints by Jegman (Jason Eli Glover of Somerville, MA), along with a single locked glass case of “expensive” jewelry. I admit, when Lena said that word (with a genuine, if bashful smile), unlocked the glass case for me, and I saw price tags at $45-$200, it warmed my soul. About 70% of the shop is under $100.
I was particularly drawn to the reclaimed cashmere sweaters (v-neck, crewneck, and cardigan) by Re-Awakened and grabbed one with an embroidered fox on it for myself ($68). I couldn’t help but think my new purchase would go for $268 at Anthropologie. ‘Cause it would.
Note to local independent designers: If you’re interested in having your pieces displayed at What’s Nü, fill out their application form! They’d love to hear from you.